Project Definition
For this project, we have been given 7 week to redesign a commercial website. And the client for me is Pallas. Pallas is a local shoes company that mainly product canvas shoes and school shoes. Target client are mostly 7 to 18 for school shoes and 16 to 24 for canvas shoes. So their web's main target audients are youth and youngster. So I should make the thier web look more interting and more young to suit thier target.
Current Site's Analysis & Goals
Their current website is for promoting their shoes and to let people know more about shoes(the history of the shoes) and also to promote what you should wear in difference place(tasik kenyir). But it seem to be very boring topic for youth. And the history is not really related to thier shoes.
And for the website itself, it is very massy with broken links(alot), mystery meat(i really click lot of time) and lot of web mistake(no table, no consistent layout, not browser friendly also). They are using green as their background due to their corporate color, but it is too over use and it look too shape for a background color. And there are not much about their production and also their company information. How you can sell you production without showing any of your product.
Client's Analysis
Pallas is a local shoes company that sell shoes. Their canvas shoes are like others canvas shoes, but their shoes is much cheaper, and this is a really good thing for them. That is the point that they can increase their sales and bring their product to international.
USP (Unique Selling Point)
After seeing some of their ads, i think their USP is Long lasting(a walk of life) and also comfortable.
Short & Long-term Site Goals
Short-term is to increase sales and viewer for this web. Do more promotion and also reimage the pallas shoes, to make it a brand to represent young and fasion.
Long-term is to have a group of loyalty customers, and also try to make pallas a brand that represent canvas shoes and school shoes.
Mission and Vision Statement
Their mission is to get more sales for sure, but for the vision is to make their canvas shoes the first choose amount other brand in Malaysia.
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